SEARS incorporates Zombies into marketing


a cool idea, but with SEARS? weren’t they going out of business?  well, getting on the zombie train might help ignite their what seemed like DEAD marketing campaign.  they added a Zombie shopper section to their website.  there is even a Zombie Gift Guide!  SEARS’ zombie twitter feed is pretty hilarious too: “Remember, the best shopping is done in hordes.”

i’d love to keep an eye on their stock and financials to see if this aids in a significant increase in sales…kind of impressed! (also, anything zombie related grabs my attention!)


❤ kt


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