nom nom cocoa sharks! i would eat these, and they are healthy! good job P&W. 🙂
The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, have been designed to achieve cut-through in a category replete with bright colours, artificial flavours and cartoon characters, including well-known licenses such as The Flintstones, and TV “stars” such as Count Chocula.
The Fresh & Easy products are free of artificial colourings and flavours and contain less sugar than many of the mainstream brands, but we wanted to promote these core Fresh and Easy values with a sense of fun. We transformed the boxes into individual characters, each one about to guzzle back a bowl of their favourite cereal. Their bold, graphic style is unique to the market and stands apart from the more visually cluttered branded competitors. To increase engagement and repeat purchase, and imbue the packs with Fresh & Easy’s personality, we also created games, such as mazes and fun word-finders, to feature on back of pack.